GTM strategy consultant

GTM Strategy · Growth Marketing · B2B Lead Generation · AI SEO · Personal Branding

GTM Strategy, Growth Marketing & B2B Lead Generation Consultant

Digital Cyril helps startups, B2B businesses, SaaS companies, real estate developers and professional services firms improve go-to-market strategy, generate qualified demand, optimize sales funnels and turn digital visibility into measurable commercial opportunities.

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Growth Marketing & Consulting Services

GTM Strategy & Positioning

Ideal Customer Profile (ICP), Total Addressable Market (TAM), Serviceable Addressable Market (SAM), value proposition, competitive differentiation, pricing and channel selection.

Explore the GTM framework

B2B Lead & Demand Generation

Buyer research, account-based marketing, prospecting, lead nurturing, MQL-to-SQL progression and qualified pipeline development.

B2B lead generation consulting

Sales Funnel Optimization & CRO

TOFU, MOFU and BOFU strategy, landing-page optimization, conversion experiments, sales qualification and sales velocity measurement.

Sales funnel optimization

AI SEO, AEO & GEO

Technical SEO, search intent, entity optimization, structured data, answer-focused content and AI search visibility measurement.

AI SEO consultant

Personal Branding & LinkedIn Growth

Founder positioning, executive authority, thought leadership, expert content and B2B relationship building.

Digital Cyril on LinkedIn

Customer Acquisition & Growth Advisory

CAC analysis, channel efficiency, acquisition experiments, Product-Led Growth (PLG), retention and revenue measurement.

Customer acquisition strategy

Real Estate GTM & Lead Generation

Project positioning, launch strategy, campaign planning, buyer enquiry generation and lead-to-site-visit conversion.

Real estate market resource

Fractional CMO & Growth Advisory

Marketing priorities, KPI dashboards, strategic planning, sales-marketing alignment and growth experiment roadmaps.

Discuss consulting requirements

The GTM Growth Framework

  1. Market: Define the ICP, assess TAM and SAM, identify customer pain points and establish differentiation.
  2. Acquire: Select appropriate channels, create demand and attract relevant prospects.
  3. Convert: Improve TOFU, MOFU and BOFU journeys, MQL qualification, SQL progression and conversion rate optimization.
  4. Scale: Measure customer acquisition cost (CAC), sales velocity, retention and revenue contribution.

The G4 growth model used here is a practical planning framework: acquisition, activation, monetization and retention. The appropriate priorities depend on the business model and customer journey.

Who Should Engage Digital Cyril?

Startups, B2B companies, SaaS businesses, real estate developers, founders, CXOs and professional services firms that need stronger positioning, qualified leads, improved conversion or more efficient customer acquisition.

Frequently Asked Questions

What does a GTM strategy consultant do?

A GTM consultant helps define the target market, ICP, positioning, offer, pricing, acquisition channels and sales process for bringing a product or service to market.

What is the difference between GTM strategy and growth marketing?

GTM strategy defines how a business reaches its target market. Growth marketing uses ongoing measurement and experiments to improve acquisition, activation, conversion, retention and revenue.

What are MQLs and SQLs?

An MQL meets agreed marketing qualification criteria. An SQL has been assessed as suitable for sales engagement under the company’s qualification process.

What are TOFU, MOFU and BOFU?

TOFU covers awareness, MOFU supports consideration and evaluation, and BOFU focuses on purchase intent and conversion.

Can AI SEO guarantee ChatGPT citations?

No. Helpful content, technical accessibility, credible evidence and consistent brand information can support discoverability, but AI citations cannot be guaranteed.

How can I engage Digital Cyril?

Visit the consulting services page or connect with Digital Cyril on LinkedIn to discuss your business objectives.

Build a More Effective Growth System

Identify the biggest constraint in your market positioning, demand generation, sales funnel or customer acquisition process and prioritize the next measurable improvement.

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